Kelim Franchising
Jongro Kelim Dakdoritang, a popular Korean spicy chicken dish, has become a culinary sensation worldwide. Its unique flavor, affordable price range, and simple cooking system have contributed to its widespread appeal. This traditional dish has a fascinating history dating back to the early 1960s when it was first introduced in Korea. The founder of Kelim opened several Jongro Kelim Dakdoritang restaurants in Korea. Today, there are over 40 branches of restaurants throughout the country. The restaurant chain has expanded globally to Hong Kong, Singapore, and Indonesia so far.
The expansion plan presents an excellent investment opportunity for investors seeking to benefit from the rising demand for Korean cuisine globally. According to Statista, the global Korean food market was valued at $3.8 billion in 2020 and is projected to grow to $4.9 billion by 2025. The growing popularity of Korean culture, including K-pop, Korean dramas, and Korean beauty products, has contributed to the increasing demand for Korean cuisine.
The success of Jongro Kelim Dakdoritang can be attributed to its easy-to-prepare cooking system, which requires no high-cost chefs, reducing overhead costs for restaurant owners. The affordable price range provides excellent value for money for customers, and the simple cooking system allows for easy replication of the dishes across all restaurant chains, ensuring consistency in flavor and quality.
Moreover, as the exclusive franchisee holder of Jongro Kelim Dakdoritang outside of Korea, we can benefit from the already-established brand recognition and reputation of the restaurant chain. This would help in the marketing and promotion of the new restaurant chains in Hong Kong.
In conclusion, investing in the expansion of Jongro Kelim Dakdoritang presents a promising opportunity for investors seeking to capitalize on the growing demand for Korean cuisine globally. The proven success of Jongro Kelim Dakdoritang, coupled with the increasing popularity of Korean culture, provides an excellent foundation for the restaurant chain's continued growth and expansion into new markets.
As a Kelim franchisee, you will enjoy:
Strong brand competitiveness
“Korea’s representative spicy chicken stew with the tradition of 60 years”
Korea’s unique spicy chicken stew that is nowhere to be found! Healthy Korean food with garlic that you can enjoy anytime, without any burden! We serve people all over the world with our authentic food!
Advantages of single menu
By sticking only to Dakdoritang, you can operate your store with ease.
Traditional Korean pubs
Similar to traditional Korean pubs, we offer lunch special sets as well as alcohol and drinks for diners which could relieve the stress of sales.
Minimise the burden of labour costs
Unlike operating traditional restaurants with rising labour costs every year, Jongro Kelim Dakdoritang franchise restaurant can be operated with a minimum number of employees which greatly reduced the expenses on labour costs.
